It’s very important to know how does web hosting affect SEO of a website. Do you want to write a blog that no one reads? or you want a business website which is not accessible to the world? It is important to be found on the SERP for an exposure of your site.
How is it possible? SEO…
“SEO”, It should be a most irritating word you will be hearing when you about to start a website!
How to improve SEO for a website? Does your web hosting has a role on your site SEO?
I hope these questions will be answered in this article!
Either it is a business site or a hobby blog, you are writing for the users. You get most out of your site only when you have enough users to read your articles or buy your product. To increase your site’s visibility, you should do proper SEO on your site. Without which, you will not be getting organic visitors to your blog.
SEO not only depends on your web hosting provider. But also there are hundreds of other factors that is evaluating by a search algorithm. Of course, a couple of factors depends on your web hosting provider!
By understanding the importance of the web hosting in SEO, Today we are going to show you how does your web host influence SEO and your site ranking.
Reading our 16 tips for choosing best hosting provider will end up with owning a web host that suits to host your website. Don’t you have time to evaluate the web hosting provider? just check these top 10 shared web hosting providers
We gonna check how SEO depends on a web hosting provider in the remaining section of this post!
We have listed four web hosting factors that affect your site ranking.
- Server location
- Spammy Neighbours
Uptime and Down Time
What is uptime of a web hosting provider? Before you sign up with any web hosting provider, you should have thoroughly researched their uptime. I have seen most of the web hosting providers claims to have 99.99% uptime and few of them goes further ahead and guarantees 100% uptime.
Hosting downtime refers to the time that your website is inaccessible due to the problem with your web host. The website should be accessible 24X7 in a week. To achieve this, your web host should have zero downtime.
Uptime or downtime is the crucial factor in search engine ranking. Imagine a situation that a search engine crawler try to access your site and your site is not responding due to the issue in your server side! You will notice a drop in search engine ranking if this situation happens continuously.
It is important to select a web hosting provider that has a good track record of providing high-quality hosting. Whenever you notice an issue with your web hosting provider, just work with your web hosting provider to solve it ASAP. If your service provider is facing issues continuously, take steps to switch your web hosting provider.
How do you track your server uptime? No one can check whether his/her website loads perfectly in every second. To detect your server issues, you should have a monitoring mechanism installed on your web server to notify you whenever there is an issue on your server.
You can make use of free website uptime monitoring tool like http://uptimerobot.com/. This site provides a free website monitoring at an interval of 5 minutes!
Go with the pro plan from uptime robot to reduce your monitoring interval to one minute. This will ensure faster identification of downtimes. Let your business be online always!
Server uptime monitors will check continuously for the issues in your web host. When they find any, they will notify you by throwing an alert.
The below screenshot is taken from uptime robot’s dashboard for urbesthost server monitoring.
Our Suggestion : If you continuously face down time with your web hosting provider, just discontinue the contract with them and sign up with a new web hosting provider.
If you have signed up for a long-term contract, write to your web hosting provider and ask for the refund. Even if they are not ready to offer you a refund, just go ahead with a good web hosting provider. It’s not a good idea to spoil your entire business for a few bucks.
Web Hosts Speed affects SEO
The website speed is one of the ranking factor considered by search engines especially by Google. It is one of the known ranking metrics from over 200 other factors.
Website speed does not only depend on your web hosting provider. You can speed up your website by using a good hosting provider as well as by writing optimised code.
A well-written code with compressed files improves the site speed. As this is not the topic we are discussing here, we will jump to the second one.
A web server with quality hardware improves your site speed. You should choose a web hosting provider who upgrades their server hardware and software technologies to the latest one.
Go with SSD web hosting provider rather than an HDD provider. Since SSD drives are at least 5 times faster while comparing with HDD in read/write operations. ASmallOrange is an SSD web hosting provider. Read our A Small Orange Review here
Don’t select a web service provider who resells the accounts from other data centre owners. It is important to have a good network connectivity as well to the data centre for a better transfer of data.
Never buy a web hosting plan from a provider who oversells the server. Having thousands of websites running on the same server will cause a shortage of resources for your website to function well.
You can make use of website analysis tools to check your website performance. There are many free tools available for checking your website speed which includes a tool from Google.
Though the server configuration influence website speed and thereby ranking, Writing an optimised code will improve your site speed very much. Always hire a good coder to develop your sites!
Does server location affect SEO? The simple answer is “Yes”.
The server location is the ranking signal for search engines. This has been mentioned by Matt Cutt on his video tutorials.
It is more likely to rank a website higher on Indian search result page which is hosted in Indian data centre than a website hosted on US data centre. Search engines consider the website location by analysing the IP address of the server. If you are targeting Indian users, it is better to host your website on Indian data centre.
These two videos by Matt Cutt confirms that server location impacts a site’s google ranking
Spammy neighbours affect SEO
It is always better to go with established and trustworthy web hosting providers. A discussion is ongoing on this topic still. Some people say, a bad neighbour will badly affect your site’s ranking and some others say “it won’t”. The bad neighbour issue is mostly affected by the websites hosted on shared servers. Where a number of users share the same web hosting resource and IP address.
We should not take a risk in this matter. At least I will not host my website on the server where the hosting provider allows to host a spammy website on their servers. For example, if a user who shares my server is using the server resource for the spamming purpose, the probability to blacklist the server’s IP is more. As well as spamming websites uses more server resource than a normal site. So it surely gives a negative impact on your website!
Matt Cutt says a bad neighbour has a low impact on SERP. You can watch the below video from Matt Cutt.
However the bad neighbour is having a low impact on your search ranking, I should suggest you stay away from those crappy web hosting providers. You may find many cheap web hosting offers on forums where they host all types of good and bad websites. I prefer to get a better host by spending couple more dollars than going with these web hosting providers that give shelter for all types of spammy sites!
I should conclude that a web hosting influences your website ranking and thereby business. So it is important to choose a web hosting service after researching about their quality of service and the above-mentioned factors. Always choose reliable and trustworthy web hosting provider for your business hosting.